摘要
从音乐传播学视角研究南音的文章早已有之,但从音乐传播模式角度,探析南音"微信媒介"传播模式的研究,还很少。文章以南音"微信媒介"传播模式为研究对象,从微信的功能入手,对南音借助微信功能的传播情况进行了初步分析,并探讨了以"微信"为媒介的南音传播模式("一对一"的南音"微信媒介"传播模式和"一对多"的南音"微信媒介"传播模式),进一步对微信传播南音,区别于南音现场、电视、电脑、唱片、广播等传播模式的移动性、即时互动性和创造性特点进行了分析,并在此基础上探讨在微信媒介下,南音接受形态的自由性、主动性和创造性等特征。
There are many articles about Nanyin in the perspective of music communication,but there are few research from the aspect of music communication mode exploring the＂WeChat media＂communication mode of Nanyin.This paper takes Nanyin＇s＂WeChat media＂communication mode as the research object,starting from the function of WeChat,tentatively analyses the dissemination of Nanyin with the aid of WeChat functions,and discusses the transmission mode of Nanyin with ＂ WeChat＂ as its media（＂one-to-one＂and＂one-to-many＂Nanyin ＂WeChat media＂transmission mode）.Furthermore,this article analyses that the spread of Nanyin through Wechat,different from live performances,TV,computer,recording,broadcasting communication mode,has its characteristics of mobility,instant interaction and creativity.Besides,based on this study,with Wechat as the media,the freedom,initiative and creativity of Nanyin＇s acceptance form is researched.
出处
《泉州师范学院学报》
2016年第5期102-107,共6页
Journal of Quanzhou Normal University
基金
福建省中青年教师教育科研资助项目(JAS14233)
关键词
南音
微信
媒介
传播模式
Nanyin
Wechat
media
communication mode
