摘要
投标报价作为施工企业竞标的关键因素,对于中标结果起着重要的作用,而且还关系到企业中标后的利润。从投标人的角度出发,运用SWOT-CLPV分析法对投标前施工企业及竞争对手进行定性分析,根据企业投标态势采取相应策略。在此基础上,依据当前铁路工程评标时采用的综合评估法,利用博弈论建立投标报价博弈模型,经过推导得出施工企业的最优投标报价区间,并通过实例验证模型的适用性及科学性,为施工企业投标报价提供依据。
As the key factor of bidding, the tender offer plays a significant role in winning the bid and also affects the profit margin of construction enterprises. The paper analyzes the railway engineering construction enterprises and their competitors using SWOT-CLPV model from the perspective of the bidder, and suggests enterprises to plan the bidding strategy according to the current situation. Thanks to the comprehensive evaluation method, the paper establishes the tender offer model using game theory and works out the optimal tender offer range. The applicability of the model are verified by the actual railway bidding examples, thus to provide the basis for bidding price of construction enterprises.
出处
《铁道运输与经济》
北大核心
2016年第12期19-24,29,共7页
Railway Transport and Economy
基金
河北省高层次人才资助项目(2013429102)
河北省交通厅科技计划项目(2011522-26)
