摘要
目的探析产品感质理论及其在产品造型设计中的应用。方法提出产品感质理论框架,从魅力、美感、创意、精致、工学等方面,分析产品造型感质力的形成过程与传递方式,归纳以感质提升为目标的产品造型设计方法及基于用户体验反馈的产品感质力评价体系。结论产品造型的感质力提升,能有效触动消费者的深层情感并获得更优的用户体验。
It aims to explore the product Qualia theory and its application in the product design. A theoretical structure of product Qualiais proposed. Form the aspects of charm, beauty, innovation, engineering etc. the forming process and transport ways of product sense is analyzed. In addition, a product designing method to improve its product sense as well as an evaluation system of product Qualia based on the users＇ feedback is summarized. The deep emotion of users can be effectively touched by improving the product sense and a better user experience can be obtained finally.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第24期28-33,共6页
Packaging Engineering
基金
江苏省普通高校专业学位研究生实践创新计划项目(SJZZ16_0282)
关键词
感质理论
产品设计
感质力
用户体验
Qualia theory
product design
force of Qualia
user experience
