摘要
民族主义运动基于共同的情感记忆和价值诉求,容易获得大众认同和官方支持,是共意性社会运动的典型,然而,现实中网络民族主义运动却常以冲突性方式出现,有时还与"民粹主义"相结合,导致攻击目标的转移与泛化。"帝吧出征Facebook"事件呈现出另外一番景象:它通过组织分工的方式完成米姆符号(表情包)的大规模生产,将情感表达隐藏在戏谑化的符号中,利用"强势米姆"等手段实现"注意力占领",达到视觉上的示威效应,同时还使用了"交际导向型米姆"实现情感沟通和共意动员。但是此事件也难以克服米姆式传播的缺陷:万人刷屏的人海战术对人力、物力、组织动员方面构成巨大挑战;对图像的选择性记忆和对文字的选择性过滤容易使参与者陷入图像狂欢;分属于不同的数字米姆亚文化背景阻碍了双方的深度交流和政治沟通。作为一种新型的政治参与方式,网络米姆具有较强的传播力和感染力,为网络民族主义运动提供一种新的动员模式,是视觉传播时代青年群体集体行动的新逻辑、
The nationalist movement based on common emotional memory and value demands is usually accessible to public identity and official support, which is a typical case of consensus social movement. However, the cyber nationalist movements in reality often happened in a conflict way, sometimes it combined with populism, which leads to the transfermation and generalization of the target. But ＂D8 Expedition＂ presented an another type, it completed the mass production of meme symbols （image macros） through the division of the organization. The strategy hided the emotional expression in the playing meme symbols, implemented the ＂occupation of attention＂ by ＂strong memes＂ to achieve the visual protest effects, and used the ＂communication oriented memes＂ to realize the emotional communication. Without doubt that it is still difficult to overcome the flaws of memetic communication： it brings great challenges in manpower, organization and mobilization by using the huge-crowd strategy to brush screen; selective memory about the images and selective filtering about the texts are easy to cauth participants in the image carnival; the different digital meme subcultural background impedes the deeper exchange of ideas and political communication. As a new type of political participation, internet meme has a strong communication capacity, it provides a new mobilization mode for the cyber nationalist movement, and it is a new logic of collective action of youth group in visual communication era.
作者
郭小安
杨绍婷
GUO Xiaoan YANG Shaoting
出处
《国际新闻界》
CSSCI
北大核心
2016年第11期54-74,共21页
Chinese Journal of Journalism & Communication
基金
国家社会科学基金一般项目"网络时代共意性社会运动的媒介动员机制研究"(15BXW041)资助~~
