摘要
现今电商企业广泛兴起,中小电商如雨后春笋般出现,行业内竞争残酷而激烈,因此行业内的中小电商企业,必须构建自身独特的持续竞争优势,才能在业内市场竞争中长期屹立不倒,并占据市场的一席之地。结合企业管理学和企业战略等学科要素,以研究中小电商企业构建竞争优势为主题,以行业中的"趣分期商城"公司为例,分析出在现今激烈的市场竞争中的中小电商企业,应根据市场情况、自身条件以及行业特质等,构建出适合自身的持久的竞争优势以长足发展。
The rising of commercial enterprises, small and medium business sprang up like thousands bamboo shoots after rain. In order to survive the cruel and fierce competition in the industry, The small and medium - sized enterprise must build their own unique sustainable competitive advantages to ensure a long time market position Combining enterprise management and enterprise strategy, this paper analyzed electrical business small and medium enterprises in the fierce market competition, used competitive advantage of small and medium enterprises as the theme along with industry installment mall ＂ Qu Fen Qi＂ as an example. It argues that a suitable and long - term lasting enterprise competitive advantage should be built according to the market situation and its own conditions and industry characteristics.
出处
《贵州商学院学报》
2016年第3期25-28,共4页
Journal of Guizhou University Of Commerce
基金
2014年广西哲学社会科学规划课题"网络商务信息模式改进应用研究"(289911BJY041)
关键词
电商企业
企业竞争优势
差异化战略
Interuet enterprise
Enterprise competitive advantage
Differentiation strategy
