摘要
古桥见证了历史的沧桑,在当下它更多以"文化"的面目示人.绍兴是著名的桥乡,文章针对绍兴市民及游客,就绍兴古桥的保护现状、文化认知以及绍兴桥文化的价值内涵等方面展开问卷调研.经描述性统计、层次分析和结构方程建模发现:市民及游客对桥文化的认知程度均较低;古桥破坏颇为严重,主要原因是年久失修;市民的桥文化认知、古桥保护及其价值内涵三方面存在显著的正向关联,游客的文化旅游偏好、桥文化认知与良好的旅游体验紧密正相关.政府对古桥应加大修缮和保护力度,对外加大宣传力度,探索一条融桥文化认知、古桥保护和价值开发为一体且"宜居宜游"的宣传路径,以促进绍兴旅游经济的发展.
Ancient bridges having witnessed the history vicissitudes now face the humanity as ＂culture＂ in the new era. Shaoxing is a well-known bridge town. The present paper conducts a questionnaire to the inhabitants and tourists in Shaoxing respectively so as to study the protection state of ancient bridges, cognition and connota- tion of the bridge culture of Shaoxing. Through descriptive statistics, hierarchical analysis and structural equation modeling, it is found that there is a low cognition of the bridge culture in both the inhabitants and tourists; the inhabitants＇ cognition regarding the bridge culture, the protection of the ancient bridges and the connotation of bridges are significantly positively correlated; as for tourists, their travel preference, bridge cultural cognition and good travel experience are also closely positively related. Therefore, the government need strengthen the pro- tection of the ancient bridges, improve the publicity, then explore a publicity path fusing ancient bridge protec- tion, cognition and connotation of bridge culture, thus promoting the development of Shaoxing tourism economy and making Shaoxing a good livable and tourism destination.
出处
《绍兴文理学院学报》
2016年第9期95-102,共8页
Journal of Shaoxing University
基金
2015年绍兴市教育科学规划课题
2013年绍兴文理学院科研项目
2015年浙江省教育厅科研项目(Y201534136)
关键词
桥文化
古桥保护
层次分析法
结构方程模型
bridge culture
protection of ancient bridge
analytic hierarchy process
structural equation model
