摘要
随着电子商务的出现,人们的消费模式逐渐被改善,从传统实体店购物至货物到家的便捷服务,电子商务大大扭转了人们的购物方式。而近几年"大数据"这个热词的出现,使得传统的电子商务再一次发生了革命性的转变。消费者的购买意愿在执行之前已经被准确预测,关联商品或相关服务也在及时推送给消费者。这并不是什么神奇的猜测,而是来自于大数据的作用。庞大的数据在分析和处理之后会得到一种价值,而将这种价值与企业的行为进行无缝对接并创造出高效益才是核心所在。本文从技术和价值的角度,通过对大数据在电子商务中所产生影响的分析,简单概括了其发展过程。
With the emergence of electronic commerce, the consumption pattern has been improved gradually,. From the physical stores shopping to the convenient service of home delivery, e-commerce has greatly reverse the people＇s shopping way. In recent years the emergence of ＂Big Data＂ makes a revolutionary transformation for traditional e-commerce.. Consumers purchase intention can be accurately forecasted. Associated goods or related services could be delivered to the customers. This is not a magic of speculation, which is from the value of big data. The analysis and processing of the big data ,which will get a value that could be the value and seamless docking of the behavior of the state-owned enterprises and create a high benefit is the the core.This paper summarizes the development process of Big Data through analyzing the influence of which in electronic commerce.
作者
孙欣
王宇飞
SUN Xin WANG Yufei(China Post And Telecommunications Equipment Group Co, Beijing 10031, China)
出处
《情报工程》
2015年第3期98-102,共5页
Technology Intelligence Engineering
