摘要
以北京和台北为例,从Airbnb收集数据并采用内容分析法,比较两地民宿业房源、房东、周边环境和游客心情等差距,构建对比图,发现京台民宿在位置选择、空间营造、房东特征、品牌管理和游客忠诚方面皆存在差距。建议北京民宿:1选址从交通便捷性向综合便捷性过渡;2注重"宿"之根基,从干净、便捷和舒适多角度提升房源质量;3吸引更多热爱民宿、有专业知识的房东,做有生命的民宿;4讲好民宿故事,展现寻常之外的别样生活方式;5适度降价,以收益管理拓展盈利空间。此外,民宿良性发展需以城市大环境建设为依托,进一步提升需以土地政策创新为保障。
BBs,as a city＇s card and living advertisement,are growing rapidly in recent years.However,further developments need to be supported by relevant research.This study takes Beijing and Taiwan as examples to investigate the differences between the BB hotel industry in those two places such as houses,hosts,surroundings and tourists＇ mood.The,data is collected from Airbnb website,and the content analysis is conducted.By building the comparison graph,it can be seen that there are disparities between BBs in Beijing and Taiwan in location selection,space creation,hosts＇ features,brand management and loyalty of tourists.Putting forward the following suggestions for Beijing BBs：1Base location selection on general convenience rather than traffic convenience;2Focus on the foundation of ＂accommodation＂and improve the quality by offering tidy,convent,and comfortable houses;3Attract more hosts who have professional knowledge and love BB;4Tell good stories of the owner and try to show different fascinating lifestyles;5Lower the price and expand the profit by revenue management.In addition,further development of BBs need to rely on the background of city construction and take land policy innovation as guarantee.
出处
《管理学报》
CSSCI
北大核心
2017年第1期122-128,138,共8页
Chinese Journal of Management
基金
国家自然科学基金资助项目(41101133)
中央高校基本科研业务费资助项目(10301-0160120503)
