摘要
在分析了影响陕西省电动汽车及其充电服务市场发展关键问题的基础上,针对国家电网公司充电服务市场,从顾客、公司、竞争者、合作者、环境5个方面进行了市场分析。在市场分析的基础上进行STP营销战略分析,针对选定的目标市场制定差异化的4p营销策略,深入分析了政府、电力公司、社会充电服务商和用户等市场主体在市场培育中的作用和应采取的市场培育策略。
Based on an analysis of the key issues which affect the development of Evs and charging service market in Shaanxi province,and in view of the charging service by State Grid,this paper presents an in-depth analysis of the market from the five aspects of customers, company, competitors,collaboration and context. Furthermore,the paper conducts the STP marketing strategy analysis and in view of the selected target market, the paper proposes different 4p marketing strategies and provides an in-depth analysis of roles of the market players such as governments,power companies,charging service providers and customers in the market cultivation and corresponding measures to be taken.
出处
《电网与清洁能源》
北大核心
2016年第11期123-128,134,共7页
Power System and Clean Energy
基金
国家青年科学基金(51507130)~~
关键词
电动汽车
充电服务
市场培育
electric vehicle
charging service
market cultivation
