摘要
图书识别系统的核心是按照差异化的原则,使特定的图书产品与其他图书产品产生区别,并且使读者认识到这种区别。图书识别系统由三个要素构成,即理念识别、行为识别、视觉识别。其中,理念识别是图书产品最本质的部分,是图书精神性成分的静态展示过程;行为识别是通过一定的行为方式将图书产品的精神理念进行动态化展示的过程;视觉识别则是图书的静态识别方式,是以视觉符号形式将图书的精神理念传递给社会公众的过程。
BIS differentiates some books from others and has readers know the difference according to the principle of differentiation. It is composed of three elements： concept identification,behavior identification and visual identification. Among them,the first one is the core. It is a static process in which ideological elements of books are showed; the second one is a dynamic process in which ideological elements are showed; the third one is to transmit ideological elements to the public via visual signs.
作者
张丽萍
ZHANG Li-ping(Journal Editorial Department, Taiyuan Normal University, Jinzhong 030619, China)
出处
《太原师范学院学报（社会科学版）》
2016年第6期22-25,共4页
Journal of Taiyuan Normal University:Social Science Edition
关键词
图书识别系统
理念识别
行为识别
视觉识别
BIS
concept identification
behavior identification
visual identification
