摘要
文创产业近几年在我国发展迅猛,但是打造出自己的品牌并且能够让大家所熟知的并不多。笔者在台湾地区交流学习的过程中发现文创品牌随处可见,比如松山文创园、华山文创园等,甚至食品产业也有非常出名的文创品牌,如:台中宫原眼科等。笔者在台湾交换学习的过程中有修习文创品牌课程,现将自己看到的学到的进行总结,期望可以给更多的设计者提供一种新的思路。
The past several years have seen a significant increase in China＇ s Cultural and creative industries, however, few of them can succeed. I was an exchange student in Taiwan last year, when I studying in Taiwan, I found that you can see cultural and creative industries everywhere, such as Songshan Cultural and Creative Park, Huashan 1914 Creative Park. They even have famous Cultural and creative products brand in food industry, such as Miyahara in Taichung city. I have studied course about Cultural and creative product brand in Taiwan, and I will summarize what I have learned and felt in the following paper.
出处
《设计》
2017年第3期56-57,共2页
Design
关键词
文创商品
品牌
品牌设计
Cultural and creative product Brand Brand design
