摘要
目的对区域政府标志设计的策略与方法进行分析。方法以城市文脉为基础,塑造独特的区域政府形象,得出区域政府形象标志的内涵应该是多层次的,不仅要考虑到政府机关的严肃性、服务性和亲和力,而且还要考虑到地域历史与文化特征。结论通过对城市文脉的抽取与浓缩,寓城市文脉于标志之中,达到标志设计与城市文脉的完美结合。
Thinking and practice for the purpose of regional governments logo design are analyzed. Based on urban context, a unique image of the regional government is created. The connotation of regional government visual identity should be multi-level, not only take into account the seriousness of the government agencies, services and affinity, but also take into account the most important local historical and cultural characteristics. Through the extraction and concen- tration of the urban context, the urban context is blended into signs, to achieve the perfect combination of logo design and urban context.
作者
魏正聪
WEI Zheng-cong(Hubei University of Technology, Wuhan 430068, Chin)
出处
《包装工程》
CAS
北大核心
2017年第4期79-83,共5页
Packaging Engineering
基金
湖北省教育厅人文社会科学研究项目(14G195)
关键词
城市文脉
区域政府
标志设计
urban context
regional government
logo design
