摘要
通过对营销策划课程内容的整合,将课程分为宏观策划、微观策划、策划书撰写三大模块,每个模块的教学实施通过与企业合作开展项目策划的方式来进行,在项目实施过程中教师引导学生发现问题,有针对性地讲解相关理论知识并提出解决建议。通过以项目为依托,以模块教学为主要方式的教学设计,提高学生将理论转化为实践的能力,增强学生对市场的适应性,提高专业技能。
Through integrating the content of the marketing planning course, the course is divided into macro-planning, micro-planning, and planning books writing three big modules. The teaching of each module is implemented through cooperating with enterprises to carry out project planning, in the process of project implementation the teacher guides students to find problems, illustrates the relevant theoretical knowledge and puts forward suggestions. Relying on the project, with the module teaching as the main way of teaching design, it improves the ability of students to put theory into practice, strengthens students＇ adaptability to the market, and improves their professional skills.
作者
戴昕哲
DAI Xin-zhe(Fuxin Higher Training College, Fuxin 123000, China)
出处
《辽宁高职学报》
2017年第1期65-66,107,共3页
Journal of Liaoning Higher Vocational
关键词
高职教育
营销策划
模块化教学
课程设计
higher vocational education
marketing planning
modular teaching
course design
