摘要
近年来,我国高铁呈现出高速发展态势,了解高铁乘客旅游特征和行为意向对于旅游地旅游产业的发展和结构调整具有重要意义.在构建高铁旅游者行为意向模型的基础上,基于京广高铁乘客的调查数据,通过对高铁出游的人口特征、行为影响的定量分析和探讨,力求探析旅游者内心感知对其高铁旅游行为意向的影响机制和特征,最终得出相应结论,并有针对性地提出改进意见.
China＇s high-speed rail presents a rapid development trend in recent years, and it is of great significance to understand the tourism characteristics and behavior intention of high- speed rail passengers for the development and structural adjustment of tourism industry. Based on constructing the behavioral intention model of high speed rail tourists and the survey data of high-speed rail passengers from Beijing to Guangzhou, through the quantitative analysis and Discussion on the population characteristics and behavior effect of high-speed rail travelers, so as to explore the influence mechanism and the characteristics of tourists＇ inner perception on their behavioral intention of high-speed rail tourism. Finally the corresponding conclusion is drawn and the improvement suggestion is proposed specifically.
出处
《西安文理学院学报（自然科学版）》
2017年第1期92-99,共8页
Journal of Xi’an University(Natural Science Edition)
关键词
高铁旅游
旅游特征
行为意向
high-speed rail tourism
tourism characteristics
behavioral intention
