摘要
新媒体的迅速崛起与广泛应用,对地方政府危机治理能力与政策传播方式造成了挑战。论文运用个案分析法与社会网络分析法,对天津爆炸事故中的地方政府微博进行研究,发现不同类型危机信息传播具有不同的网络传播形态,其中灾后恢复政策传播存在信息提供者子群、信息转接桥梁子群和传播放大器子群不同类型的关键节点群体,三者在政策传播中发挥独特的作用。并认为,地方政府在官微发布和政策信息传播方面依然面临较大挑战和短板:地方政府官微总体来看网络影响力比较低;危机治理过程过分强调结果应对而忽视过程应对能力的建设;地方政府虚拟空间的危机治理政策信息发布和传播引导能力与线下政策制定与实务治理之间缺乏协同;虚拟空间传播网络三大子群的分化裂变进一步挑战地方政府的危机治理、网络发布与政策制定实施三位一体的整合能力。
The wide adoption of new media has challenged the ability of local crisis management. In this paper,we employ case study and social network analysis to analyze the micro-blog use of local government in Tianjin chemical explosion crisis. The results demonstrate that network structures of the policy and information propagation have different characteristics. Moreover, netizens can be categorized into three different subgroups,namely Critical feeders,Bridges,and Amplifiers,that essentially play very different roles in the policy propagation and government-netizen interaction process. In conclusion,local government still faces challenges in the policy propagation process.They have very low influence in the virtual world in general. The synchronization and coordination between virtual Interaction and policy making are still largely missing. At the same time, they are facing serious challenges presented by the emergence and maturity of three different online communities and their collaborative efforts in communication and negotiation with local governments.
出处
《公共行政评论》
CSSCI
北大核心
2017年第1期4-28,共25页
Journal of Public Administration
基金
国家社科基金青年项目"基于移动实时通讯技术的中国大城市突发事件联动应急机制实证研究"(11CGL091)
上海市科学技术委员会科研计划项目"度假区安全保障应急响应方案"(14DZ1207206)
上海市人民政府决策咨询研究政府法制专题"信息技术手段在行政管理中的应用与规制研究"(2015-Z-B08)
关键词
危机治理
社会网络分析
政策传播
Crisis Management
Social Network Analysis
Policy Propagation
