摘要
移动传播技术使传播行为复杂化和结构化,媒介接触行为与用户工作生活实践相互渗透、高度融合。因此,传统媒介接触研究方式已经无法胜任移动互联用户的行为和效果测定。鉴于此,本研究借助社会学、认知行为科学、发展心理学等多学科理论与研究方法,以发展心理学中的自我同一性发展框架和社会系统理论框架结合,在多学科融合视角下发掘媒介用户在复杂环境下的媒介接触与使用特征。研究逻辑是以时间为轴,挖掘受众的行为-空间-心理分配特征,从现实生活情境中考察受众的媒介接触状态。
Mobile Internet technology makes communication behaviors more complicated and structured. Users' media exposure is interacting with users' daily life. The previous media exposure study method is not capable to meet the demands of communication behavior and effect study in mobile Internet age. Therefore, this paper adopted the academic theories and research methods of sociology, cognitive science, behavioral science and developmental psychology, combined the self-identity theory from developmental psychology and social system theory, explored users' media exposure and use characteristics in complex environment from the perspective of multidisciplinary integration. This study aimed to explore users' behavior-space-psychological distribution characteristics along with the timeline and investigated users' media exposure statement in the context of realistic life.
出处
《新闻大学》
CSSCI
北大核心
2017年第1期85-93,共9页
Journalism Research
关键词
媒介接触
媒介使用
研究范式
理论框架
media exposure
media use
research paradigm
theoretical framework
