摘要
在文化产业发展大潮中,公共档案馆应积极探索档案文化资源的商业化开发路径,通过档案文化资源向档案文化产品的转化,实现档案事业的跨越式发展。商业化开发路径的基本思路是:以公共档案馆为主体,加强与文化职能部门、文化产业机构的合作;以追求经济利益为动力,实现社会效益与经济效益的统一;以档案文化资源为原料,提供优秀的档案文化产品;打造多层次的档案文化传播平台,建立多样化的文化产品推广渠道。
In the trend of culture industry prospering, public archives ought to actively explore the com- mercialized exploitation path of archive cultural resources. Turning archive cultural resources into archive cultural products, is a necessary way to realize the leap frog development. The basic idea of commercial- ized exploitation path is： taking public archives as the main corpus, and strengthening cooperation with cultural functional departments and culture industry organizations; accomplishing the unity of social benefit and economic benefit, with the economic interests as the driving force; using archive cultural resources as material to provide excellent products; establishing multilevel platform for archive cultural diffusion, and setting up diversified marketing channels for cultural products.
作者
赵之咏
张照余
黄青
ZhAO Zhiyong ZhANG Zhaoyu HUANG Qing(Soochow University, Suzhou 215123)
出处
《档案学研究》
CSSCI
北大核心
2017年第1期47-50,共4页
Archives Science Study
关键词
档案
文化资源
商业化开发
模式
archive
cultural resources
commercialized exploitation
model
