摘要
为深入了解关键影响因子对民营企业电子商务开展的作用路径,以民营企业自身视角出发,选取安徽省120家民营企业作为调查样本,提取民营企业产品品牌、管理信息系统、客户关系、组织结构、战略价值、领导支持程度六个权重最大的因子,构建民营企业电子商务结构方程,明晰这六个因子对电子商务成功开展的作用路径系数。结果表明,案例企业的调查数据与提出的模型和假设拟合度较高,领导支持程度、战略价值、组织结构、客户关系和管理信息系统直接影响着民营企业电子商务开展的成功与否;民营企业产品品牌通过客户关系、战略价值、组织结构的中介作用,间接影响电子商务的成功;此外,管理信息系统对客户关系产生影响。
In order to deeply understand what is the key factors for the developing path of private enterprises5 e-commerce, this paper starts from private enterprises5 own perspective, selects 120 private enterprises in Anhui province as the survey sam-ple, from which six greatest factors are extracted. They are product brands, information management systems, customer relation - ships, organizational structure, strategic value, and leadership support. Thus, the structure equation of private enterprises5 e- commerce is constructed, which clearly shows the coefficient of these six factors to carry out e-commerce. The results show that the survey data of the case enterprise and the model and hypotheses proposed has high fitting degree. The leadership support, strategic value, organizational structure, customer relationship and information management system can directly affect the suc - cess of private enterprises5 e-commerce development. The product brand of private enterprises indirectly affects the success of e-commerce through the intermediary role of customer relationships, strategic value and organizational structure. In addition, the information management system has an impact on customer relationship.
出处
《巢湖学院学报》
2017年第1期54-59,共6页
Journal of Chaohu University
