摘要
采用文献资料法、数理统计法,以结构方程模型为研究工具,以投资理论为研究基础,构建体育消费结构影响因素模型。从定量分析的研究角度讨论投资结构对需求再到消费结构影响因素分析。路径检验发现:"投资结构→需求"与"需求→消费结构"在路径上P值影响关系均显著;体育消费结构对体育消费影响因素都有正向直接效果;投资结构程度越高,需求因素就越高,从而影响体育消费结构的程度就越高。
In this paper,it uses the means of documentary and statistics and logical science,with structural equation modeling as the tool and based on investment theory,the authors constructed the SEM model of the effects on sport consumption.From the espects of quantitative analysis to discuss the instructure of investment and the need,it analyses the consumption stucture effects.The path practice proved that Investment Structure→the Need and the Need→consumption structure affect more of P on this path（P 0.001） and consumption structure has a positive effect on sprrts consumption factors.The higher degree of investment structure is,the higher level of demand factors.It highly affects the structure of sports consumption.
作者
张瑞林
李凌
ZHANG Ruilin LI Ling(Jilin Sport University, Changchun 130022, Jilin, China College of Physical Education, Shandong University, Jinan 250061, Shandong, China)
出处
《沈阳体育学院学报》
CSSCI
北大核心
2016年第6期39-43,共5页
Journal of Shenyang Sport University
基金
吉林省社会科学重点项目"吉林省体育产业发展战略研究"(2015A3)
关键词
投资结构
体育消费结构
影响因素
investment structure
structure of sports consumption
SEM
factors influencing
