摘要
商业空间设计是当代空间设计中的重要组成部,通过各空间要素的合理搭配消费者能够获得良好的空间感受,从而在理想的购物环境内完成相应的购物行为,对于提升商业品牌影响力与销售水平有着重要的影响。文章详细阐述了品牌文化空间美学体现的基本原则,在此基础上提出了基于品牌文化空间美学体现的商业空间设计要点,旨在提供一定的参考与借鉴。
Commercial space design is an important part of modern space design. Through reasonable collocation of different space elements, consumers can obtain enjoyable space perception, thus their consumption desire will be stimulated to purchase in an ideal shopping environment. Therefore, the reasonable collation of space elements plays a significant role in expanding commercial brand influence and raising sales level. In this thesis, basic principles of spatial aesthetic expression of brand culture were elaborated. On this basis, key points of commercial space design based on spatial aesthetics expression of brand culture were put forward, with a view to provide certain reference.
作者
蔡毅
赵俊学
CAI Yi ZHAO Jun-xue(Northeast Forestry University, HaerBin 150040,China)
关键词
商业空间设计
品牌文化
美学体现
commercial space design
brand culture
aesthetic expression
