摘要
为了适应冰雪旅游消费者"体验式消费"需求,满足冰雪旅游消费个性化的需求,应用现代化高技术势在必行。网络虚拟现实技术的发展在满足冰雪旅游者的"体验式消费"等需求方面提供了技术上的可行性。介绍了体验经济时代下旅游者消费的特点,论述了虚拟现实技术基本特征和应用价值,从虚拟冰雪旅游中的实景灵境、再现已经不存在的冰雪旅游景观、进行合理的冰雪旅游规划以及冰雪旅游文化遗产的保护等方面阐述了虚拟现实技术对黑龙江省冰雪旅游方面的影响和应用。
In order to meet the ice-snow tourists＇ demands of experiential consumption and individual consumption, it＇s imperative to applying the modem high technology. The network virtual reality technol- ogy is feasible to meet the ice-snow tourists＇ above demands. The paper introduces the tourists＇ features of consumption under the experience economy era, discusses the basic characteristics and application value of virtual reality technology. It also discusses the influence and application of virtual reality technology in Heilongjiang ice-snow tourism from the following aspects： creat the virtual environment of ice-snow tourism,reproduct the non-existent landscape of ice-snow tourism,carry out a reasonable plan for ice-snow tourism, protect the cultural heritage of ice-snow tourism.
出处
《冰雪运动》
2016年第5期84-87,共4页
China Winter Sports
基金
黑龙江省哲学社会科学研究规划课题(16GLE05)
黑龙江省艺术科学规划课题(2016D125)
黑龙江省教育厅项目(12532445)
绥化学院杰出青年项目(SJ14004)
绥化学院科研创新团队资助项目
关键词
虚拟现实技术
冰雪旅游
应用
virtual reality technology
ice-snow tourism
application
