摘要
"十三五"期间,北京的文化创意产业继续蓬勃发展,尤其是北京市通州区,成为首都副中心,文化创意企业人才需求旺盛。但通过调查发现,文化创意企业对人才需求出现的是结构型短缺,这些企业最看重的是学生的创新能力和素养。目前高职院校营销人才的培养在课程设置、考核标准、校企合作、技能大赛和创业实践方面还存在一定问题,制约了营销专业学生的创新能力培养,需要进一步改进,才能提升高职营销类学生创新能力,适应文化创意企业人才的要求。
During the ＂13th Five-year＂ period, the cultural creative industryin Beijing flourishes continuously. The demand for cultural creative marketing talents is especially huge in Tongzhou district since its being officially announced as the subsidiary center for Beijing City, capital of China. Surveys show this demand is a structural shortage; the cultural creative enterprises need staff with innovation ability and quality. This talent shortage reflects vocational colleges should pay more attention to build up the innovation ability in the marketing majors through changes and improvements in their curriculum, assessment criteria, and cooperation with enterprises, skill contests, and startup practices, as a response to the changing situation.
出处
《北京财贸职业学院学报》
2017年第1期70-72,69,共4页
Journal of Beijing College of Finance and Commerce
基金
2014年院级科研项目重点课题:通州文化创意产业集聚人才需求调研(项目编号:czyzd2014010)
关键词
文化创意
高职营销人才
创新能力
Cultural creativity
Marketing talents from vocational college
Innovation ability
