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互联网背景下广告推广策略研究 被引量:2

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摘要 互联网技术不断地更新,互联网已经在企业营销中发挥了积极作用,尤其是现在移动互联网的使用,它们自身不仅性能强大,而且价格还很低廉,这就给运用互联网进行营销策略的企业带来一定危机,怎样才能适应在激烈的竞争中求生存,这就需要各企业根据自身情况和市场行情来分析互联网背景下广告推广成功的策略,找到符合自身的推广策略。
作者 白云飞
出处 《现代商业》 2017年第3期30-31,共2页 Modern Business
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