摘要
目前大多数酒店存在营销方式老化，经营成本不断上升，品牌影响力不够，利润不断降低的问题。酒店行业应紧跟时代潮流，抓住“互联网＋”的时代发展机遇，积极尝试产品设计创新、销售渠道创新、价格策略创新、促销策略创新等。
At present, There are problems of marketing ageing, rising operating costs, brand influence is not enough and profits decrease in most of the hotels, and in the context of ＂Internet ＋＂ , hotel industry need to keep up with the trend of The Times, seize the development opportunity of ＂Internet ＋＂ era, actively try to innovate in production design, sales channels, price strategy, promotion strategy, etc.
出处
《烟台南山学院学报》
2017年第1期66-69,23,共5页
JOURNAL OF YANTAI NANSHAN UNIVERSITY
关键词
互联网+
酒店营销
创新
Internet＋
hotel marketing
innovation.
