摘要
基于微观调查数据,建立有序Probit模型,从农民参与视角研究了农村电子商务发展的影响因素,结果表明:农民对农村电子商务的参与意愿相对较高;年龄、文化程度、月收入水平、商业银行覆盖程度、交通便捷程度、距离县城远近程度、政府扶持力度、政府政策了解程度等因素对农村电子商务发展的影响显著。基于以上研究结论,提出促进农村电子商务发展的对策建议。
Based on micro survey data, the paper establishes ordered probit model and studies influence factors of rural e-commerce development from farmers＇ participation perspective. The results show that：firstly, the participation willingness of farmers on rural e-commerce are relatively high; secondly, factors including age, education degree, income per month, commercial banks coverage, traffic convenient degree,distance from near county, government support degree, government policy propaganda degree have significant effect on rural e-commerce development. Finally, based on conclusions above, the paper puts forward policy countermeasures to promote the development of rural e-commerce.
出处
《西安电子科技大学学报（社会科学版）》
CSSCI
2016年第5期14-20,共7页
Journal of Xidian University：Social Science Edition
基金
国家社会科学基金项目"西部少数民族地区创新创业人才队伍建设研究(13BGL032)"
