基于社会化电子商务的信息增值模型及创新服务被引量：6

Information Value-added Model and Innovation Service Based on Social Commerce

下载PDF

导出

摘要大数据时代下,来自社会化电子商务平台的信息不仅影响着消费者的购买行为,同时也为商户在商品运营和管理方面提供了重要的数据基础。首先分析三类社会化电子商务网站的信息类型及其在产品创新、市场营销创新和服务创新方面的局限性;然后提出通过信息增值引导产生产品创新、市场营销创新和服务创新以增强企业竞争力的信息服务模型;最后以国家荔枝龙眼产业技术体系为例,进一步阐述信息增值服务模式的应用。 In the era of big data, information from social e-commerce platform not only affects the consumers＇ buying behavior, but also provides an important database for merchants in commodity operations and management. The paper first analyzes the contents of information service from three main kinds of social e-commerce sites and its limitations in product innovation, marketing innovation and service innovation. Then, an information value- added service model is proposed. The model illustrates the value-added information process and the use of innovative service, and finally demonstrate the application of the information value-added service model with an example.

作者王红

机构地区华南农业大学图书馆

出处《科技管理研究》 CSSCI 北大核心 2017年第7期205-211,共7页 Science and Technology Management Research

基金国家星火计划项目"农业科技成果转化信息辅助技术应用与示范(2015GA780076) 广东省科技计划项目"基于社会-技术系统理论的广东农村电子商务发展研究"(2014A070703041)

关键词社会化电子商务信息增值模型信息服务创新服务 social e-commerce information value-added model information service innovation service

分类号 F724.6 [经济管理—产业经济]

引文网络
相关文献

参考文献1

1鞠彦辉,何毅.社会化商务模式研究[J].现代情报,2012,32(11):6-9. 被引量：17

二级参考文献8

1王飞跃.社会计算——科学、技术与人文的数字化动态交融[J].中国基础科学,2005,7(5):5-12. 被引量：41
2Dr.paul marsden. Social Comanerce: Monetizing Social Media [ EB/ OL]. http://socialcommercetoday, corn/documents/Syzygy 2010. pdf, 2012 - 05 - 28.
3ChaudlauryA, Kuilboer J. E - business and E - commerce infrastruc- ture: technologies supporting the E - business initiative [M]. Boston: McGraw- Hill Higher Education, 2001.
4.hseaau, N., Jascanu, V., & Nicolau, F.. A new approach to E - conanerce multi - agent systems. The Annals d "Dun area De Jos University of Galati: Fascicle III Electtechnics, Electronics, Auto- matic Control and Information, 2007:8 - 11.
5社会化电子商务[EB/OL].http:∥baike.baidu.com/view/4033709.him#4.2012-06-08.
6Alexander Richter, Michael Koch, Jochen Krisch. Social Commerce Eine Analyse des Wandels im E- Commerce [EB/OL]. http: // bericht - socialcommerce, pdf, 2012 - 06 - 26.
7Peter Leitner, Thonms Grechenlg. COMMUNITY DRIVEN COM- MERCE: DESIGN OF AN INTEGRATED FRAMEWORK FOR SOCIAL SHOPPING [ EB/OL]. http: //www. iadis, net/dl/final uploads/ 200715PO55 . pdf , 2012-07- 15.
8Charlie.社会化网络是如何影响消费者购物决策的?[EB/OL].http://www.socialbeta.crdarticlea/how-social-network-influence-eonsuilr.html.2012-08一18.