摘要
随着汽车市场的不断发展，传统的汽车营销课程授课模式将不能满足其市场的需求．所以高职院校开展课程教学改革已刻不容缓。就课程教学效果而言。情景式教学法的出现正好弥补了传统教学法的不足，是对汽车营销课程最为有效的一种，但其依然存在情景导入盲目、模糊和脱节等缺点。本课题以汽车4s店真实案例和实际任务为导向引出教学情景，学生课堂演示并取材，就材讲授理论知识。这不仅能改善课堂、提高学习兴趣，而且有助于学生接触行业，增强对未来职业的了解。
With continuous development of the automotive market, the traditional course mode of automobile marketing will not be able to meet needs of the market. So to carry out course teaching reform is urgent. In terms of teaching effect, the situational teaching can make up deficiency of the traditional teaching method, and is one of the most effective for marketing course. However it still has some disadvantages, such as situational import blindly, indistinctly and digressively. This topic leads to situation by virtue of real cases and actual task from automobile 4S shop. Students perform and shoot according to the situation in class, then teacher teach theory knowledge. Not only improve classroom and learning interest, but also help students contact industry, strengthen the understanding of future career.
关键词
汽车营销
情景式教学
教学效果
automobile marketing
situational teaching
teaching effect
