摘要
以黑龙江省哈尔滨市、齐齐哈尔市的主要乡镇为调查对象,在市场化的背景下,对本省主要农作物玉米、水稻营销渠道的多样化、信息化以及农产品的品牌化等方面进行研究,发现农户学历状况普遍不高,农业信息不畅,未能合理利用电子商务,农产品品牌化经营不受重视等制约农民收入,农业发展的因素。因此提出推进农产品合作化战略实施,提高农民素质与知识水平,增加农民获取价格信息渠道等各项针对性解决措施。
Taking major villages and towns in Harbin and Qiqihar, Heilongjiang province, as the survey respondents, the diversity degree and digital level of marketing channels of corn and rice, two major agricultural products in the province, and the brand development of the products are investigated. It is discovered that factors hindering the income increase of rural residents and growth of agriculture include poor educational background of ordinary rural residents, single channel for obtaining agricultural information, insufficient use of e-cornmerce, and little attention paid on brand building of agricultural products. As a result, responding countermeasures is proposed such as propelling the strategic cooperation of agricultural products, promoting the quality and knowledge level of farmers, and broadening the information obtainment channel of rural residents.
出处
《商业经济》
2017年第5期8-9,27,共3页
Business & Economy
基金
哈尔滨商业大学大学生创新创业训练计划校级项目(201510240068)
关键词
农产品
营销渠道
收入
发展
agricultural product, marketing channel, income, development
