摘要
文化是旅游的灵魂,旅游是文化的重要载体。现基于文化产业和旅游业融合的视角,以扬州市为研究对象,对扬州市盐商文化旅游资源进行系统的梳理归类,并对扬州市旅游产业发展和产品开发中存在的问题进行分析。提出确立盐商文化旅游主题;塑造"盐商文化天下第一"的品牌形象;深化盐商文化旅游产品开发;提升旅游从业人员文化素质等策略。
Culture is the sou] of tourism, tourism is an im- portant carrier of culture. Based on the perspective of cultur- al industry and tourism integration, this paper takes Yangzhou City as the research object, systematically combs the cultural tourism resources of Yangzhou City, and ana- lyzes the problems existing in the development of tourism in- dustry in Yangzhou City, That Yangzhou should establish its own unique tourism brand image, dig deep into the cultural connotation of tourism resources. And the salt culture should be the characteristics of Yangzhou city culture, salt merchant culture as the main clue, Yangzhou tourism brand image shaping and systematic development of Yangzhou City, the development of tourism is the only way.
出处
《北方经贸》
2017年第4期148-150,共3页
Northern Economy and Trade
关键词
盐商文化
扬州盐商
旅游产品开发
Salt merchant culture
Yangzhou salt merchants
Tourism product development
