摘要
目的研究信息时代视角下的传统的广告设计范式,提升广告转化率,增加用户黏度。方法从广告设计的内容和形式两个维度,结合案例探讨信息时代广告设计内容的革新,以及技术的进步对广告设计形式的影响。结论运用信息时代设计思维,认识广告设计新内容与新形式的辩证关系,能够优化设计结构,突出设计的独特性,并契合受众购买诉求和情感。
In order to expand and comprehend the new dimension of advertising design in the information age, the traditional advertising design paradigm is studied from the perspective of information age, so as to increase the conversion rate and the user＇s viscosity. Based on the perspective of the information age, combined with the cases, the innovation of advertising design content the information age and the positive effects of the technological progress on advertisingdesign form are discussed. By using the design thought in the information age, it explores the dialectical relationship between the new content and the new form, and optimizes the design structure, to highlightthe uniqueness of the design, which meets the audiences＇ purchase appeals and emotions.
出处
《包装工程》
CAS
北大核心
2017年第8期1-5,共5页
Packaging Engineering
关键词
信息时代
广告设计
新维度
内容
形式
information age
advertising design
new dimension
content
form
