摘要
区域品牌内生区域企业进化机制,促进产业集群创新系统的形成而提升产业集群竞争力。安徽纺织服装产业集群化、品牌化、规模化趋势明显,但是品牌化演进与环境互动不足,区域品牌建设滞后仍是影响集群转型升级的主因。对此,应确定创建区域国际品牌、引导强势品牌整合、推进公共品牌建设的分类实施对策,以加快集群品牌经济形成。
The regional brand endogenous enterprise evolution mechanism promotes the formation of industrial clusters innovation system and industrial clusters competitiveness. The trend of its cluster, brand and scale is obvious, but the brand evolution and environment interaction is short, and regional brand construction lagging is still the main reason affecting the transformation and upgrading of the cluster. Thus, regional international brand is determined and created, the strong brand integration is guided, and different categories of public brand construction countermeasures are implemented, so as to speed up the economic formation of cluster brand.
出处
《安徽行政学院学报》
2017年第2期52-57,共6页
Journal of Anhui Academy of Governance
基金
安徽省社科规划重点项目"新科技革命背景下的安徽加快实施创新驱动发展战略的研究"(AHSKZ2015D07)
关键词
纺织服装集群
品牌化演进
区域品牌建设对策
textile cluster
evolution of the brand
regional brand construction countermeasures
