摘要
我国经济结构的转型为新业态经济的发展创造了机会,大型滑雪旅游度假区的建设与运营可以有效整合相关资源,统筹社会力量,推进滑雪产业发展。通过实地调查、文献资料调研及比较分析等研究方法,对我国大型滑雪旅游度假区现状、在滑雪产业中的作用机理与角色定位,建设中的投资主体与运营方式定位以及所需自然环境与人文环境进行分析。研究认为:大型滑雪旅游度假区是滑雪产业发展的主力和产业升级的关键性途径,是滑雪人口培养的现实保障,在滑雪产业发展中处于核心与引领地位。其投资主体应聚焦民营资本和外资注入;运营方式需突出多业态四季运营、特色核心竞争力以及"联合+共赢"的发展目标;自然环境则需重视对山地资源、气候条件与自然景观的融合利用;人文环境则需关注滑雪运动的最优体验、技能提升、滑雪旅游度假观念及消费习惯的培养。
Traditional economic declining provides the opportunities for the new economic forma- tion, the construction and operation of large scale ski resort can effectively integrate resources, overall social forces, promote the ski industry development. Through field investigation, literature anal- ysis and comparative analysis and so on, this paper studies the present situation, action mechanism and role orientation, investment main body and operation way, natural environment and humanistic environment in large scale ski resort. The result shows that the large scale ski resort is an critical way for the development of the ski industry, it is a realistic guarantee for the ski population training, and the core and leading position in the ski industry development. We should focus on private capital and foreign capital injection; operational mode should focus on multi format operations throughout the four seasons, characteristic core competence, the joint and win-win; natural environment should focus on fusion and utilizationresources of climate conditions, mountain resources and natural landscape; The humanistic environment should focus on the optimal experience and skills of skiing, skills upgrading, the cultivation of ski resort concept and the consumption habit.
出处
《体育科学》
CSSCI
北大核心
2017年第4期11-19,28,共10页
China Sport Science
基金
国家社会科学基金项目(16BTY014)
关键词
滑雪
旅游度假区
产业
冬奥会
ski
resort
industry
Winter Olympic Games
