摘要
遵循"前因-过程-结果"的分析思路,在整合使用和满足理论与技术可接受模型的基础上,构建了企业微信公众号的用户使用意愿影响机理模型,运用结构模型方法进行了实证检验。研究结果表明:信息需求、社交需求、便利需求和经济需求能够通过感知有用性正向影响企业微信公众号的用户使用意愿;而娱乐需求和便利需求则可以通过感知易用性对企业微信公众号的用户使用意愿产生正向影响;以上5个维度的心理需求变量对企业微信公众号的用户使用意愿的总影响效用从大到小依次为信息需求、便利需求、经济需求、社交需求及娱乐需求。
According to the idea of ＂antecedent - process - result＂, on the basis of integration of U＆G theory and TAM model, the paper constructed the influence mechanism model of users＇ use intention to enterprise Wechat public account number, and uses SEM method to make empirical examination. The results showed that： the information requirement, social requirement, convenient requirement and economic requirement could positively impact users＇ use intention to enterprise Wechat public account nunaber through perceived usefulness. Then fun requirement and convenient requirement had positive effect on users＇ use intention to enterprise Wechat ptlblic account number through perceived ease of use. At last, the total effect of the five dimensions of vari- ables on users＇ use intention to enterprise Wechat public account number from large to small was as follows： information require- ment, convenient requirement, economic requirement, social requirement and fun requirement.
作者
张蓓佳
Zhang Beijia(School of Management, Anhui University, Hefei 230601, China)
出处
《现代情报》
CSSCI
北大核心
2017年第5期98-104,共7页
Journal of Modern Information
基金
国家自然科学基金青年项目"基于消费需求的企业环境效率评价与优化方法研究"(项目编号:71401001)
安徽省哲学社会科学规划项目"用户节能服务使用影响机理及其提升策略研究"(项目编号:AHSKQ2016D14)
安徽大学博士科研启动资金项目"煤矿企业节能减排动力机制及体系构建研究"(项目编号:J10113190111)
