摘要
随着城市的扩大和消费者购买习惯的变化,传统农贸市场已经很难满足消费者对农产品的需求。农业专业合作社、农业龙头企业等新型流通组织以及冷链物流、电子商业等新兴业态的出现,促使农产品流通向着多元化、现代化的方向发展。社区生鲜超市和农产品电商等新兴零售端的出现,使消费者可以在更短的时间和距离内进行农产品购买,吸引新的消费群体。为促进生鲜农产品电商化流通创新,文章提出加强批发市场信息化及物流建设、提高超市经营生鲜农产品比例和发挥龙头企业物流优势形成核心竞争力等对策。
With the expansion of the city and the change of consumer purchasing habits, the traditional farmers market has difficulties to meet the needs of consumers for agricultural products. The emerging circulation organization and cold chain logistics, such as Agricultural cooperatives, agricultural leading enterprises, e-commerce and other emerging industries, promote the circulation of agricultural products in the direction of diversification, modernization. The emergence of the community of fresh supermarket and agricultural electricity supplier and other emerging retail make consumers can purchase agricultural products in a shorter time and distance; it can also attract a number of new consumer groups, especially young people. Suggestions are put forward： enforce information and logistics building in wholesale market, raise the proportion of fresh agricultural products in supermarket and give play of leading enterprises＇ logistics advantages.
出处
《改革与战略》
北大核心
2017年第5期94-97,共4页
Reformation & Strategy
关键词
生鲜农产品
电商化
流通创新
fresh agricultural products
electricity supplier
circulation innovation
