摘要
采用问卷调查,从乡村旅游APP的使用意愿入手,用描述性统计的方法,对当今乡村旅游APP所面临的覆盖范围小、知名度不高、提供的服务不能满足游客需求等普遍问题进行剖析。以此来说明乡村旅游APP的发展不能走旅游APP发展初期的价格道路。要在适当提高价格的情况下提高信息的全面性和服务的便利性;在着重解决制约乡村旅游的交通和住宿问题的基础上,涉及必要的在线支付、地图导航、游客消费后点评等功能,并尽可能减少广告的推送,使乡村旅游APP的功能更能满足游客的需求。
It uses the questionnaire survey, from the perspective of the rural tourism APP ＇intention is to use and adopt the method of descriptive statistics to analyze the common problems of rural tourism APP, such as small coverage, low visibility, and inadequate service provided by the rural tourism APP. It is pointed out that the development of rural tourism APP can not take the price road of the development of tourism APP at the initial stage. It is necessary to raise the comprehensiveness of the information and the convenience of the service under the condition of raising the price appropriately; on the basis of solving the traffic and accommodation problems restricting the rural tourism, Involved in the necessary online payment, map navigation, post-consumer comments and other functions, are to minimize the push of the ads, so the functions of rural tourism APP to better meet the needs of tourists.
出处
《齐鲁师范学院学报》
2017年第3期75-83,149,共10页
Journal of Qilu Normal University
基金
2013度甘肃省社科项目"甘肃省集中连片特困区旅游扶贫开发策略研究"(项目编号1208RJYA065)
2012年度兰州商学院重点科研项目"甘肃省无障碍旅游空间结构优化与整合发展研究"(项目编号LZ201211)
