摘要
网络零售已成为市场经济中主要交易手段之一,极大地改变了传统商品流通模式及居民消费行为。作为一种全新的交易模式,网络零售改变了流通渠道的结构,增加了供给,促进了全国范围内统一市场的形成,改变了物流、资金流、信息流等经济要素的结合方式,催生了众多创新的网络零售模式。但目前我国网络零售市场在市场监管、数据安全和产品质量等方面仍存在一些严重问题。对此,应制定统一的监管体系,营造公平的市场环境;加快普及电子发票的应用,构建健康的市场秩序;启动国民数据资产的立法工作,保护国家数据安全;大力推行网络零售实名制,改善网络消费和经营环境。
Online retail has become a major channel of transaction in Chinese economic system. It is the traditional commodity circulation pattern and the residents’ consumption behavior. As a new transact method,online retail online retail has changed the structure of the distribution channels,increased supply,promoted the formation of a unified market across the country,and changed the relation between information,logistics and capital flow. A lot of new business modes are emerging with the development of online retail. However,there are some problems in the development of China’s online retail,such as product quality,market disorder and information security. In this regard,we should establish a unified supervision system,create a fair market environment; promote the application of electronic invoice and real-name registration system,and protect data asset related to national security by legitimate.
出处
《经济纵横》
CSSCI
北大核心
2017年第5期32-37,共6页
Economic Review Journal
基金
国家社会科学基金项目"互联网驱动的产业融合:测度
形成机理与政策监管"(编号:16BJY090)的成果
关键词
流通渠道
网络零售
传统商业
Distribution
Online Retail
Traditional Commerce
