摘要
【目的】建立了一个依托网络技术和数字技术的多渠道精准传播体系,旨在提升科技期刊内容传播的广度和准确度。【方法】以《计算机研究与发展》实践为例,提出一种贯穿稿件全生命周期的多渠道精准传播体系,阐述了稿件在不同阶段下的特点,并根据读者群体的需求和阅读偏好,采取了针对性的传播途径和传播策略。【结果】随着传播体系的建立和逐步完善,《计算机研究与发展》刊登论文的下载量和引用率显著提升,自媒体关注度增强,这促进了期刊宣传效果的最大化和期刊影响力的提升。【结论】充分利用和融合各种技术手段和宣传平台,根据读者特点选择针对性的稿件内容,并采用精准的传播方式,有利于期刊影响力的提升。
[Purposes ] This paper aims to establish a multi-channel propagating system for science and technology journals based on network technologies, in order to improve breadth and accuracy of propagation of science and technology journals. [ Methods] In practice of Journal of Computer Research and Development, a multi-channel propagating system throughout the whole life cycle of papers was put forward. According to the characteristics of papers at different stages, different propagating strategies and channels were taken. [ Findings] With the establishment of the propagation system, downloads and reference rate significantly increase. That contributes to the increase of journal propaganda effect and journal influence. [ Conclusions ] Making full use of various technical means and considering the preferences of users are helpful to develop journal influence.
出处
《中国科技期刊研究》
CSSCI
北大核心
2017年第5期422-426,共5页
Chinese Journal of Scientific and Technical Periodicals
基金
国家自然科学基金(61540079
62640224)
关键词
科技期刊
传播体系
宣传平台
网络技术
精准传播
Science and technology journals
Propagating system
Publicizing platform
Network technology
Accurate propagation
