摘要
塱头古村是花都最有旅游开发价值的古村落，有古建筑规模大、文化底蕴丰富、景点众多、自然风景秀美等旅游优势。但该村的旅游开发存在着设施不健全、古村主体项目维护与修葺力度不够、旅游产品单一等不足。对此提出开发对策：保护好现有的古建筑、古文化并加强配套设施建设，深度挖掘历史文化资源，根据游客进行合理的文化活动安排，开发具有品牌力的延伸产品，提高传播推广力度，加强活动的内容创新与形式创意，提高企业科学化管理水平。
Longtou Village is the most valuable tourism development in Huadu ancient villages, which owns the priorities including the large ancient building scale, rich cultural heritage, great attractions, and beautiful natural scenery. However, there are deficiencies in tourism development such as the unsound facilities, the lack of maintenance and repair in main tourism projects, and single tourism products. This paper puts forward the development countermeasures： protecting the existing ancient buildings and ancient cultures, strengthening the construction of the supporting facilities, excavating the historical and cultural resources in depth, organizing the reasonable cultural activities according to the tourists, developing the extension products with brand power, improving the propaganda and enhancing the content innovation and formal creativity of the activities, as well as improving the scientific management of enterprises.
出处
《广东培正学院论丛》
2017年第2期12-16,27,共6页
The Journal of Guangdong Peizheng College
关键词
塱头古村
旅游开发
文化旅游
品牌创新
Langtou ancient village
tourism development
cultural tourism
brand innovation
