摘要
微信被腾讯公司2001年推出以来,迅速成为最受欢迎的手机应用和社交软件。2012年推出的微信公众平台更是掀起了营销界的新革命,从此开启了微信营销的新时代,企业纷纷建立自己的微信公众号进行营销推广,随着2016年底小程序的推出,微信在展会功能上的应用将更广泛,必将实现一站式的微信会展服务网络。本文将传统会展信息管理系统与微信现有的功能相结合,试图从信息传播功能、现场服务功能、信息查询功能和客户关系管理功能四大功能出发,梳理微信在会展中的应用。
since Tencent launched WeChat in 2001, It has become the most popular mobile applications and social software.launching WeChat public platform in 2012 is a new revolution in the marketing industry,it has opened a new era of WeChat marketing, enterprises have set up their own WeChat public number of marketing promotion, with the launch of the end of 2016 small programs, the application of WeChat in the exhibition function will be more extensive, WeChat exhibition one-stop service network will be realized. In this paper, the traditional exhibition information management system and the existing WeChat function combination, trying to use from the information dissemination function, service function, information query and customer relationship management features four functions of WeChat in the exhibition of the comb.
作者
郑秀娟
郭好春
ZHENG Xiu-juan GUO Hao-chun(Hangzhou Polytechnic College,311402,Hangzhou, Zhejiang , China)
出处
《特区经济》
2017年第5期80-81,共2页
Special Zone Economy
基金
2014年浙江省教育厅一般项目"基于CIS理论的杭州市会展品牌策略研究"(项目编号:Y201431378)
关键词
微信
会展
信息管理
WeChat
Exhibition
Information management
