摘要
网络新媒体以其传播速度快、范围广、互动性强的优势而迅速发展。对少数民族而言,新媒体的运用将民族文化从小众传播走向大众传播,显著提高民族文化传播效率,少数民族通过新媒体向外界展示民族特有的文化传统与风土人情,改变并提升民族文化形象。然而,新媒体的应用对于民族文化形象传播与建构既有机遇又会带来困境,需要我们认真对待。要想在新媒体时代传播并构建少数民族文化形象就需要从主体的媒介素养与文化素养、传播机制、文化产业链、引导监管等多个维度制订应对策略。
With its fast spread, wide range and strong interaction, the new media has developed rapidly. The use ofnew media spread the national culture from minority communication to mass communication, improve the communicationefl3eiency of national culture. Minority use new media show the nation＇s unique cultural traditions and customs to the outsideworld, change and enhance the image of national culture. However, the application of new media has both opportunities anddiflleulties for the dissemination and construction of national cultural image, we need to take it seriously. In the new mediaera to spread and build the image of the minority culture, We need to develop strategies from aspects of media and culturalliteracy, communication mechanism, cultural industry chain, guide supervision and so on.
出处
《贵州民族研究》
CSSCI
北大核心
2017年第5期65-68,共4页
Guizhou Ethnic Studies
关键词
新媒体
大众传播
民族文化形象
构建
new media, mass communication, Image of national culture, establish
