摘要
企业要担当经营活动以外的责任,但企业究竟要担当哪些责任?负责到什么程度呢?通过对文献的梳理,可将企业社会责任分为企业责任、消费者责任和社会责任三个维度。企业担当社会责任的基本准则是实现企业、消费者和社会三者利益期望实现程度的动态平衡。动态平衡是利益平衡与协调机制,对于帮助企业在实践中担当社会责任有重要的指导意义。
Business companies are required to assume certain responsibilities in addition to business activities,but w hat on earth are these responsibilities?To w hat extent w ill companies be responsible?By combing through the existing research,this paper divides corporate social responsibility into three types:corporate responsibility,consumer responsibility and social responsibility.It proposes that the basic criterion for assuming social responsibility should realize the dynamic balance betw een the realization degree of interest expectations of companies,consumers and the society.With the analysis of company dynamic balance,the paper makes a thorough analysis of the causes,phenomena and consequences of unbalanced state.As a result,advice and guidance are provided to help companies optimize their system,culture and business in order to maintain the dynamic balance and achieve sustainable development.
出处
《吉林大学社会科学学报》
CSSCI
北大核心
2017年第4期96-104,共9页
Jilin University Journal Social Sciences Edition
基金
吉林大学高峰学科建设项目(2014)
关键词
企业社会责任
动态平衡
企业利益
消费者利益
社会利益
social responsibility
dynamic balance
corporate interests
consumer interests
social interests
