摘要
作为中国文化传播的重要渠道,孔子学院增强了外国受众对中国文化的了解、感知和认同,进而影响进出口贸易。本文在利用倾向匹配得分和倍差法有效控制样本选择偏误和内生性的情况下,实证检验了孔子学院对中国文化产品出口的影响。研究结果发现,短期内孔子学院对中国文化产品出口的作用不显著,但长期内,每成立一所孔子学院,中国出口到成立国的文化产品贸易额平均增加1.19%。表明长期来看,孔子学院不仅有助于推广汉语和传播中国文化,同时会促进中国文化产品贸易的发展。
As an important channel for the spread of Chinese culture, Confucius Institute enhances foreign audience＇s understanding, awareness and identity of Chinese culture, and also affects international trade. With the method of difference-in-difference and propensity score matching to control sample selection bias and endogenous problems, this paper analyses the impacts of Confucius Institute on China＇s export in cultural goods empirically. Results show that the short term effect of Confucius Institute on China＇s cultural product export is not significant, but in the long run, setting up each one Confucius Institute would increase China＇s cultural product export by 1.19%, which means Confucius Institute also has a positive economic effect when it promotes Chinese language and culture.
作者
曲如晓
曾燕萍
QU Ruxiao ZENG Yanping(Beijing Normal University, Beijing 100875)
出处
《经济与管理研究》
CSSCI
北大核心
2016年第9期69-76,共8页
Research on Economics and Management
基金
北京市教育科学"十二五"规划重点课题"文化接受度对来华留学生规模
结构的影响分析:基于门槛效应的研究"(ADA14116)
北京市社会科学基金重点项目"北京市文化产品国际竞争力提升的路径研究"(15JGA019)
关键词
孔子学院
文化产品出口
倍差法
倾向得分匹配
Confucius Institute
cuhural product export
difference in differences
propensity score matching
