摘要
O2O作为一种新型的电商模式,将线上的客户流量和线下的商务机会有机地融合,借助多元的线上推广活动吸引客户眼球,将其顺利引流回线下;再利用成熟优质的线下服务成功锁定客户,形成一个闭环回路,帮助互联网实现落地。但在现实发展过程中,价格、信息和系统的线上线下同步问题严重制约O2O模式的快速发展。通过构建AHP分析模型,从实证角度分析影响020线上线下协同发展的有关因素,为企业开展020提供一定的理论支持。
As a new mode of electrical business, O2O integrates online customers and offline business opportunities, uses multiple online promotional activities to attract customers＇ attention, locks customers by quality offline service. But there are many problems restricted the rapid development of O2O, such as the unified price, information synchro- nization and system coordination. This article introduces the AHP analysis model and makes an empirical analysis of the factors influenced collaborative development of O2O to provide theoretical support for O2O enterprises.
作者
陈静怡
CHEN Jing - yi(Department of Business Administration, Fujian Commercial College, Fuzhou 350012, China)
出处
《福建商学院学报》
2017年第3期52-58,共7页
Journal of Fujian Business University
关键词
O2O
AHP分析法
协同发展
O2O
the AHP analysis method
collaborative development
