摘要
作为企业社会责任的重要内容之一,社区关系对于企业的生存和发展有着重要的意义。云南磷化集团昆阳磷矿在社区关系建设过程中打造的"汉营模式"取得了良好的实践效果。本文以此为案例,总结了"汉营模式"的成功经验,并通过分析具体实践,揭示了企业社区关系的三要素,即企业盈利、企业责任意识、社区参与意识;同时,本文解析了企业社区关系发展中的企业社区参与的实施过程,结果表明基础性参与策略对于企业社区关系的发展具有决定性作用,并在此基础上构建了企业社区参与的分区模型。研究结果不仅有助于丰富企业社区关系研究的相关理论,也可为企业开展社区关系实践提供借鉴。
As one of the most important contents in corporate social responsibility （CSR） , corpo-rate community relations （CCR） is of great significance for the existence and development of en-terprises. This paper takes Kunyang Phosphate of Yunnan Phosphate Chemical Group as a case study and summarizes its successful experiences： ＂Hanying Model＂,Based on analysis of its prac-tices, this research reveals three elements of corporate community relations, i. e. corporate prof-it, corporate sense of responsibility, and community sense of engagement. Besides,the process of corporate community involvement practice is analyzed, the result of which demonstrates the decisive role played by primary involvement strategies in corporate community relations. A subar-ea model of corporate community involvement is built based on this conclusion. The research re-sults will not only enrich the theories of corporate community relations？ but also inspire corporate actions in developing the relationship with community.
出处
《管理案例研究与评论》
CSSCI
2017年第3期247-261,共15页
Journal of Management Case Studies
基金
中国地质调查局项目"矿产资源勘查开发综合区划"(DD20160086)子项目"矿业转型升级与绿色发展研究"
关键词
企业社区关系
企业社会责任
社区参与策略
汉营模式
corporate community relations
corporate social responsibility
corporate community involvement
Hanying Model
