摘要
游客是旅游活动的主体,是旅游产品的需求者和最终消费者,对游客特征进行研究能够提高旅游供给的有效性.近年来,平遥古城客流量和旅游收入出现了双双下降的局面,说明平遥古城的吸引力在变弱.通过问卷调查,揭示平遥古城游客的基本特征、行为模式和其对古城旅游设施的满意度,并与发展成熟的丽江古城作对比分析,找出二者差异.研究发现:休闲娱乐设施的不完善是平遥古城客流量减少和旅游收入下降的重要原因.通过改善古城旅游环境、进行娱乐设施和休闲场所建设、加强古城旅游宣传力度可改善旅游者的旅游体验,转变平遥古城旅游业发展的困境.
Visitors are the main body of tourism activities, the tourism products demander and the ultimate consumers. Studying the tourists, characteristics can improve the effectiveness of tourism supply. In recent years, Pingyao’s tourists and tourism revenue are both falling,indicating that Pingyao’s attractiveness is weakening. Through questionnaire,we revealed the Pingyao tourists’ basic characteristics,the behavior pattern and their satisfaction to tourism facilities in ancient city,compared it with Lijiang,and found out the difference between them. The study shows that the imperfects of leisure and entertainment facilities are important reasons for the decrease of Pingyao ’ s tourists and tourism revenue. By improving the ancient city’s tourism environment,recreational facilities and leisure venues construction,and strengthening the ancient city’s tourism propaganda,we can improve the tourists’ experience and change the dilemma of Pingyao＇ tourism development.
出处
《河南科学》
2017年第7期1174-1180,共7页
Henan Science
基金
国家社会科学基金项目(12BJY131)
教育部人文社科青年基金项目(13YJCZH76)
中央高校基本科研业务专项资金(GK201603077)
山西省高等学校哲学社会科学研究基地项目(PSSR:201340)
关键词
游客特征
平遥古城
丽江古城
tourists＇ characteristics
ancient city of Pingyao
ancient city of Lijiang
