期刊文献+

浅谈网络经济下整合营销的新趋势

下载PDF
导出
摘要 随着市场经济的快速发展,计算机网络应用的范围不断扩大,多种营销手段出现在市场中。为了得到更多的营销渠道和经济效益,很多企业对自身的营销模式和手段进行整合,从而形成一种系统的、科学的营销系统。整合营销是在计算机网络大量应用下的产物,能够有效改善企业和个人的营销理念,转变营销手段,拓宽营销渠道,从而促进企业和个人的发展。
作者 雷蕾
出处 《经济研究导刊》 2017年第23期190-191,共2页 Economic Research Guide
  • 相关文献

参考文献4

二级参考文献27

  • 1Duncan, T. R. , S. E. Everrett. Client perceptions of integrated communication[J]. Journal of Advertising Research, 1993, (3).
  • 2Kitchen, P.J. , D. E. Schultz. Integrated marketing communications in US advertising agencies: An exploratory study[J]. Journal of Advertising Research, 1997, (5).
  • 3Swain, W. N. We like it,we're doing it. But do we know what it is (yet)? An exploratory study of integrated marketing communications[J]. WJMCR ,2001, (4).
  • 4Kitchen, P. J. , J. Brignell, T. Li, G.S. Jones. The emergence of IMC: A theoretical perspective[J]. Journal of Advertising Research ,2004, (1).
  • 5Nowak,G. J. ,J. Phelps. Conceptualizing the integrated marketing communications' phenomenon: An examination of its impact on advertising practices and its implications for advertising research[J]. Journal of Current Issues and Research in Advertising,1994, (1).
  • 6Beard, F. IMC use and client-ad agency relationships[J]. Journal of Marketing Communications, 1997, (4).
  • 7Hume, S. Campus adopts ' New Advertising' [J]. Advertising Age, September 23,1991, (39).
  • 8Schultz, D. E. Integrated marketing communications: Maybe definition is in[J]. Marketing News, 1993, (2).
  • 9Kliatchko,J. Towards a new definition of integrated marketing communications (IMC)[J]. International Journal of Advertising, 2005, (1).
  • 10[美]唐·舒尔茨,[英]菲利普·J·凯奇.全球整合营销传播[M].何西军,等,译.北京:中国财政经济出版社,2004.

共引文献25

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部