摘要
为提高产品族的设计识别性及目标开发人群的针对性,丰富产品族架构前端的创意设计研究,文章从族群文化的视角作为切入点,采用类比研究方法,研究族群与产品族的对应关系、族群文化同产品族设计识别的关系,以及基于族群文化的产品族设计识别方法。得出了族群与产品族间的平台和元素的对应关系;族群文化对产品族设计识别的推动作用;结合企业识别理论,基于族群文化的三个层次构建了产品族设计识别方法。
To improve the design identity of product family and targeted development for users, and enrich the frontier creative design theory of the product family architecture. From the perspective of ethnic group culture, analogical research method is adopted to study the corresponding relationship between ethnic group and product family, the relationship between ethnic group culture and product family identity, and to seek the design identity methods of product family. At last, concluded the platform and element corresponding relationship between ethnic group and product family, and pointed out the ethnic group culture＇s impetuses to the product family identity design.Combined with the company identity theory, got the product family identity design methods based on three levels of ethnic group culture.
关键词
族群
文化
产品族
识别
ethnic group
culture
product family
identity
