摘要
为了解商务英语专业毕业生的岗位与个人需求,探讨商务英语专业课程存在的问题与对策,对毕业生和相关教师进行问卷和访谈,发现:(1)听说课时不足,教学内容需调整,建议增加课时,增加非英美国家英语听力练习与企业管理、数字文化、商务就餐文化等的口语练习;(2)管理、国际经济与统计、单证、报关等知识有待夯实,学生开发与维护客户的能力、商务邮件技能、管理与协调能力以及商务谈判能力有待提高,建议强化上述知识和能力,注重选修课选课介绍;(3)学生跨文化知识和语言得体性不够,需增加相关课程。
This paper investigates the needs of enterprises and the graduate of the business English major,and discusses the problems and countermeasures of its courses. Data obtained from the questionnaire and interview show that：（ 1） emphasis should be put on the training of listening and speaking,with more lessons be added to strengthen the listening of non-British and non-American English materials and the speaking of corporate culture and management,culture of numbers,and business dining culture;（ 2） more attention should be paid to the knowledge of management,international economy and statistics,bills of documents and customs declaration,to the introduction of selective courses,and to the improvement of students＇ ability of customer development and maintenance,business emailing,management and coordination,and business negotiation;（ 3） relevant courses should be added to tackle the insufficiency of cross-cultural knowledge and appropriateness of language use.
出处
《湖北第二师范学院学报》
2017年第6期115-119,共5页
Journal of Hubei University of Education
基金
安徽省教育厅人文社科重点项目"基于语用学的红色旅游英译及语料库构建研究--以安徽省为例"(SK2017A0422)与一般项目"安徽高校网页人际意义建构的元话语范式研究"(sk2016B09)
安徽省高等教育振兴计划重大教学改革研究项目(2013zdjy149)
外研社项目"基于需求分析理论的地方应用型高校商务英语专业课程设置调查研究"(2016069)
"基于互动协同理论的读后续写对二语写作水平的促学效果研究"(HX2017011)
"大学外语教学科研项目:大学英语教学中教师话语对学生课堂参与度的影响研究"(2017050904)
关键词
需求分析
应用型本科院校
商务英语专业课程
问题与对策
needs analysis
application-oriented universities
courses of the business English major
problems and countermeasures
