摘要
[目的/意义]企业竞争态势分析是竞争情报研究与企业战略发展共同关注的问题。然而,现有研究以技术竞争为主导视角,以技术共性特征为研究内容,未能充分揭示企业竞争态势的全貌。[方法/过程]基于自我定位、公众认知二维视角,整合专利数据分析、URL共现分析方法,提出企业竞争态势分析框架。[结果/结论]基于德温特创新索引(DII)采集的4G专利及互联网采集的4G企业URL数据,分别从自我定位、公众认知两个维度描绘产业研发领先企业间的竞争态势;并以华为为例,基于二维框架综合分析其竞争态势。
[ Purpose/Significance] Enterprise competition situation is an important mutually-concerned issue of competitive intelligence studies and corporate strategic management. However, overemphasizing technical competition and common technology makes it a failure for current studies to fully reveal the whole picture of enterprise competition situation. [ Method/Process] This research proposes a frame- work for analyzing enterprise competition situation based on a two-dimensional perspective of self-positioning by patent analysis and pub- lic cognition by URL co-occurrence analysis. [ Result/Conclusion] The competition situation among 4G industry leading enterprises is de- picted from two dimensions of self-positioning and public cognition respectively based on 4G patents from DII and URL data of4G RSd） enterprises collected from Internet. Finally, the competition situation of HUAWEI is analyzed by using the proposed two-dimensional re- search framework.
出处
《情报杂志》
CSSCI
北大核心
2017年第9期58-63,92,共7页
Journal of Intelligence
基金
江苏省高校哲学社会科学重点项目"战略性新兴产业政策效应跟踪评估体系研究"(编号:2017ZDIXM003)研究成果之一
关键词
竞争态势
自我定位
公众认知
专利分析
URL
competition situation self-positioning public cognition patent analysis URL
