摘要
文化创意产品在传承发展闽台客家民间文化过程中,需讲究一定的策略与方法,设计战略理念的引入,可为其提供新的思路。通过对闽台客家民间文化创意产品设计战略理念的解读,对设计战略模型、特性及原则的架构、论证与辨析,提出运用创意科学主导型、多元化产业互通架构型、前向一体化、设计权利平衡型、自上而下型、智慧外包型设计战略模式,提升闽台客家民间文化创意产品竞争力,促进相关企业发展与闽台客家民间文化传承。
In the process of inheriting and developing Fujian and Taiwan Hakka folk culture, strategy and method must be emphasized, and design strategy can provide new way of thinking. Through interpreting design strategy development model of Fujian and Taiwan Hakka folk cultural and creative products, this paper proposes the modes of originality and science dominance, multi-industry inter-working construction, forward integration,design right balance, top-down mode, intelligent outsourcing to promote the competitive power of Fujian and Taiwan Hakka folk cultural and creative products, to drive the development of relevant enterprise and the cultural inheritance of Fujian and Taiwan Hakka folk culture.
出处
《汕头大学学报（人文社会科学版）》
2017年第8期30-36,共7页
Journal of Shantou University(Humanities and Social Sciences Edition)
基金
福建省社会科学规划项目"闽台客家民间文化创意产品"设计战略"发展模式构建"(2014C052)
福建省社会科学规划项目"客家传统造物文化生态保护与当代适应性研究"(FJ2015C100)
福建省社会科学规划项目"架构导向数位"三坊七巷"人文聚落"互联网+"系统设计方法研究"(FJ2016C127)
关键词
闽台客家文化
文化创意产品
设计战略
战略模式
Fujian and Taiwan Hakka culture
cultural and creative products
design strategy
strategypattern
